Vice President of WhatsApp Chris Daniels clarified Facebook’s plans to monetize WhatsApp on Wednesday by announcing that the firm will include adverts in its Status feature.
We’ll post advertisements in Status. According to Daniels, it will be the company’s main method of generating revenue and a way for companies to reach customers on WhatsApp. Although this development has been in the news for a while, Daniels omitted a timeline.
More than 250 million people use WhatsApp in India, which has more than 1.5 billion users overall. The Facebook-owned messaging app is expected to permit adverts to appear in the app’s Status section, according to media reports from earlier this month. Users can send text, images, videos, and animated GIFs with WhatsApp’s Status function, but they expire after 24 hours.
The commercials, according to media reports, would be supported by Facebook’s native advertising system and would be geared toward assisting users in comprehending and engaging with businesses that use the messaging app. The co-founders of the social media messaging service were pushed to leave the company due to Facebook CEO Mark Zuckerberg’s desire to make money from WhatsApp.
One of them, Brian Acton, recently said in an interview with Forbes that Zuckerberg was eager to monetize the messaging service while undermining some of its encryption technologies.
