On Monday, Flipkart unveiled its own startup accelerator programme, which it claims would aid up-and-coming businesses in expanding, scaling, and overcoming obstacles. The new company, Flipkart Leap, will conduct a 16-week virtual programme to uncover disruptive B2C (business-to-consumer) and B2B (business-to-business) firms. As part of Flipkart’s efforts to support the nation’s entrepreneurial environment, the chosen firms will each get a grant of $25,000 (about Rs. 18.75 lakh) that is equity-free.
The call for entries is open now, and Flipkart announced that its leadership in business, operations, product, and technology will mentor the chosen startups and share best practises, in addition to masterclass sessions led by industry experts. According to the company’s press release, the programme aims to provide startups with the tools, framework, knowledge, and ecosystem they need to develop world-class, value-driven products by assisting them in developing market-ready solutions.
Flipkart CEO Kalyan Krishnamoorthy commented on the launch, saying: “Flipkart Leap aims at unlocking this potential and nurturing new ideas that bring innovation, curiosity, and unconventionality to the local entrepreneurial ecosystem, while supporting the government’s Startup India initiative.With innovations and disruptions in the field of technology coming about every day, we want to be at the forefront of driving scalability and aiding these startups bring value to the I
The Product Strategy & Deployment team at Flipkart, under the direction of Naren Ravula, has created and will oversee the initiative. The group is in charge of directing innovation both within Flipkart and its affiliate, Myntra, as well as throughout the larger ecosystem. They will now be in charge of introducing innovation to startups not just in metro areas but also in tier 2 and tier 3 cities across the nation as part of Flipkart Leap.
