According to a statement released by the company today, Swiggy is testing the WhatsApp enterprise solution as a quicker way to remain in touch with its rapidly expanding customer base.
According to the company, Swiggy will display on WhatsApp chat interfaces on customers’ smartphones and inform them of the progress of their orders in real-time, offering a seamless communications system.
According to the proposal, Swiggy will begin utilising WhatsApp to update consumers on the status of their orders, payments, and deliveries. However, it is unclear if the company would also use the network to sell fresh goods and services. Thankfully, users who don’t want to get a constant stream of WhatsApp messages can opt out by replying STOP to the conversation thread.
Customers who choose not to receive correspondence from WhatsApp will nevertheless receive updates via standard text messages (SMS) just like others who do not use WhatsApp. The business claims that it is testing the service with a small group of customers before making it available to everyone in the upcoming weeks.
One of the top meal delivery services in the nation since its establishment in 2014, Swiggy competes in an increasingly saturated market that has recently seen exponential growth with other services like FoodPanda, Zomato, and Uber Eats. With over 35,000 restaurant partners distributed over 14 cities, including but not limited to Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, and more, the company touts itself as being India’s largest food delivery platform.