A dating app run by Match Group allows women to strike up chats with their matches at their own convenience. In India, Tindertoday unveiled the new opt-in setting My Move. Users of iOS are the first to receive the new feature.
My Move gives women the freedom to select how to interact with their matches and gives them control over their experiences by enabling them to send the first message entirely when and if they want to, according to Taru Kapoor, general manager of Tinder India.
Until far, the dating service has allowed both men and women to initiate contact following a mutual match, and India is one of the first countries where the My Move feature will be available.
Since its first announcement earlier this year, the setting has been tested. In Bumble, the app that competes with Tinder, a similar function is enabled by default.
In India, Tinder reported 7.5 million daily swipes in September of last year, with women using the app more frequently than males.